How to Style a Flat Lay to Sell More Products
Have you ever clicked on an online article because the photography caught your eye? That’s flat lay photography, and it’s becoming popular with bloggers, photographers, and businesses to showcase their products or service in a visually appealing way. Learn how to style your own flat lay photos with this easy-to-follow guide that covers everything from product selection to camera settings to editing and tagging in social media.
Flat lay photography has been popular lately, and that’s for good reason – it’s unique, eye-catching, and most importantly, effective at selling products. Flat lay photography allows you to capture your product in the best possible light while displaying the features that matter most to consumers. With this guide on how to style a flat lay photo to sell more products, you’ll learn what common mistakes to avoid when shooting flat lays and how to shoot them yourself in no time. You’ll also learn how to use these photos to market your business effectively and get more customers into your shop!
1. Things to Consider before Styling
The colors you use in your flat lay photography can either make or break your image. If you want your product to stand out, use colors that complement each other while your product pops against the background.
Another thing to consider is the type of product you're selling. If you're selling something like clothes or jewelry, you'll want to style it in a way that shows off its best features. Flat lay photography is the perfect way to do this. You can position your product in the center - but don’t think that this is the only way to photograph your product in a flat lay. Using unique scenes can help make a flat lay photo paint a picture and put your audience in the scene with the product.
2. Things to Do When You Start Styling
Create an interesting scene by using props to build up a “feeling” in your target audience. If you’re trying to sell a hot cocoa mix, use warm colors and fabrics that bring a winter feeling into the photo. Think about the colors you use and how they will contrast with your product.
Use light and shadows to create depth and dimension. Consider the composition of your shot and how each element relates to the others. Casting shadows can throw your audience into a “rainy day” mindset or a spooky Halloween adventure!
Summary - make sure the overall styling reflects the mood or story you want to tell with your image.
3. Things to think about after publishing your photos
Now that you've taken and edited your flat lay, it's time to think about how you'll present it to your audience. How will this image look when it is cropped for social media? Will you be posting it vertically or horizontally? Will the image go to print? Will it be compressed for a fast-loading web page?
Considering this - always ask the final question: will it still be effective? Don't forget to also consider the background of your image and whether or not it will be distracting. A well-styled flat lay can help you sell more products by giving potential customers a clear idea of what they're looking at.
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